Welcome to The Traditional Jewelry
A brand deeply close to Binish Linjara’s heart, The Traditional Jewelry has been her passion project since 2019 — one she has nurtured with unwavering dedication over the years. What began as a love for antique Asian jewelry soon transformed into a mission to preserve and reimagine cultural heritage through design. Initially sourcing rare pieces from across Asia, Binish eventually shifted her focus to creating original designs locally in Pakistan. Our skilled artisans blend the richness of traditional Asian craftsmanship with a modern aesthetic, ensuring each piece is a unique work of art. We produce in limited quantities to maintain exclusivity, with every item crafted with care and precision. Our commitment is to offer exceptional quality and meaningful pieces that connect generations. Through this brand, we aim to build a community united by a shared appreciation for heritage, beauty, and timeless elegance.
Collaboration with Kreate Your Mark by Khaadi
We are proud to have been selected by Kreate Your Mark, an initiative by Khaadi, to showcase our handcrafted jewelry in their flagship stores. As part of this collaboration, our exclusive pieces were displayed at LuckyOne Mall Karachi and Dolmen Mall Clifton, bringing our traditional craftsmanship to a wider audience through one of Pakistan’s most iconic fashion brands. This partnership reflects our commitment to quality, creativity, and cultural heritage, and it stands as a testament to the trust leading brands place in our work.